A camera records light, but intention records meaning (my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft about AI for Leaders. ⁍ Read our LensLetter Archive about Apple new Creator Studio with AI. We spend so much time obsessing over camera settings, gear upgrades, and pixel-peeping sharpness that we completely miss the point. The real question isn't "how sharp is this photo?" It's "why did I take it?" Most photographers obsess over the how....
30 days ago • 5 min read
The difference between a snapshot and a photograph is whether you noticed what you felt. (my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft about Stop chasing trends and start loving photography again. ⁍ Read our LensLetter Archive about The Four Burners Theory. If you edit videos, make music, or design visuals, this update matters. Apple just launched Creator Studio, a bundled subscription that brings its pro creative apps together and quietly...
about 1 month ago • 5 min read
Travel teaches patience; photography teaches attention. (my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft about Rule of 40 for SaaS Companies. ⁍ Read our LensLetter Archive about Stop Using Wide Angles for Everything Hello Hello, LensLetter is back after 3 weeks of break. Happy New Year! Did you make any resolutions? Already broken a few? But here's something I've been thinking about lately that might actually stick with us through 2026 and...
about 1 month ago • 5 min read
Sometimes the strongest landscapes are found by excluding, not including. (my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft about GROW Coaching Framework ⁍ Read our LensLetter Archive about Adobe All-In-One Subscription. Remember when you thought landscape photography = wide-angle lens? Yeah, me too. I spent years believing that 16mm was the only "real" focal length for landscapes. When Canon launched the RF system, I picked up the R6 with a...
2 months ago • 5 min read
A good photo pauses a world that never stops moving. (my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft about How to communicate during Crisis. ⁍ Read our LensLetter Archive about How Photography Burnout Actually Looks Like. Adobe's making a bet. After years of subscription fatigue and people complaining about paying $60/month for software they used to buy once, Adobe's found a new pitch: AI everything, all in one place. Instead of subscribing to...
3 months ago • 5 min read
Your lens remembers the moments your mind forgets. (my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft about Travel Tech Deals That Save Real Money ⁍ Read our LensLetter Archive about The Zone of Proximal Development: Stretching Without Breaking Photography used to be fun. Remember that? The excitement of trying new angles. The thrill of nailing a shot. The rush of seeing an image pop on your screen. Now? It sometime or always feels like work....
3 months ago • 6 min read
The right tech disappears into your workflow, the wrong tech becomes another thing to manage and charge.(my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft The Stockdale Paradox: Balancing Optimism with Realism ⁍ Read our LensLetter Archive about Blackfriday Photography and Travel Gears Black Friday and Cyber Monday are here again. That magical time of year when every brand shouts “SALE” and suddenly everything is “40% off”… even though it was the...
3 months ago • 6 min read
Every journey feels bigger when the camera is light and the mind is clear.(my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft Archive about SBI, COIN, and STAR Feedback Methods ⁍ Read our LensLetter Archive about Lightroom new release to enhance colour sliders Black Friday is here again. That magical time of year when every brand shouts “SALE” and suddenly everything is “40% off”… even though it was the same price last week. So instead of sending...
3 months ago • 6 min read
The best editing feature is the one that disappears so you can focus on the image.(my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft Archive about Strategy Canvas. ⁍ Read our LensLetter Archive about Photography Is More Than Just Clicking. Adobe releases a new Lightroom feature. Most updates are boring. Slight UI tweaks. Bug fixes nobody notices. Features that sound cool but change nothing about how you actually edit. This one's different. The...
4 months ago • 5 min read
The best view isn’t always in front of you — sometimes it’s in your memory.(my favourite quote this week) Hello Hello 👋 Quick Catch-Up From Last Week ⁍ From the JustDraft Archive about 3 horizons model. ⁍ Read our LensLetter Archive about 3 Lightroom Slides to Edit Black and White Photo. Everyone's a photographer now. Pull out your phone, tap the screen, instant photo. Instagram filters make it look professional. AI does the rest. Easy, right? Here's where we confused: we've confused taking...
4 months ago • 5 min read